Branding and Positioning: Students and parents often incorrectly generalize about institutions of higher learning. We use advanced focus group techniques and a statistical method called perceptual mapping to diagnose perceptions and propose remedies.

Communications Testing and Tracking: We routinely find that clients are emphasizing the wrong features or benefits in their communications. Our use of focus groups, in person or online, identifies the messages and style of communications that will resonate with your target market. Through the use of surveys, by telephone or online, we can track the reach and effectiveness of your communications.

Market Assessments: Many times clients are looking to add new programs or target new segments of students. We can quantify the market using both qualitative and quantitative research. At the same time we determine what to communicate and how to communicate it. Our work assures that the opportunity created by your investment is maximized– and that the new venture is poised for success from the start.