Market Decisions was founded as a commercial research firm in 1977, initially focusing on business feasibility and site location studies using data gleaned from existing or secondary sources. In the early 1980s, we added data collection to our services to provide primary data for decision-making. In these early years, we primarily served Maine-based businesses and governments and developed a reputation for high-quality research.
Soon, our work attracted the attention and business of large companies including Blue Cross Blue Shield, LL Bean, Bose, and Microsoft. By the millennium, a change in ownership brought new leadership, Curtis A. Mildner, an executive with over 20 years of experience in marketing and sales, and we had grown from a small partnership to a full-service research firm with a dozen researchers and an interviewing and data entry staff of close to 50.
Today, we conduct research assignments for clients in 25 states. Each year we administer more than 50-100 research studies on a wide variety of topics from public policy to branding to feasibility. Our assignments range in size from a few thousand dollars to multi-year contracts over a million dollars. Our clients include government agencies, non-profit organizations and private businesses.
We conduct both qualitative research (focus groups and interviews) and quantitative research (online, telephone and paper mailed surveys) using entirely in-house resources. Our research staff specializes in designing and weighting complex samples (dual frame, stratified and oversamples, etc.) and advanced data analysis (cluster analysis, perceptual mapping and regression-based modeling, etc.). We have the team, technological tools, and the data methods to meet our clients’ needs.