We conduct 75-100 research studies each year on a wide variety of topics across the US.
We bring a full toolbox to our assignments, employing the research method that best fits the situation, including both quantitative research (online, telephone, and paper, mailed surveys) and qualitative research (focus groups and interviews). Our research designs, data collection, and analyses are normally conducted entirely with in-house resources.
We specialize in sophisticated research and analyses. Our research staff is skilled at designing and weighting complex samples (dual-frame, stratified, and oversamples, etc.) and using advanced data analysis to get the most out of the data (cluster analysis, perceptual mapping, regression-based modeling, etc.).