Surveying respondents face-to-face is preferred and often necessary when the questions are about perceptions of something that must be seen or touched directly to be fully appreciated. Intercepts are effective when your respondents are difficult to reach or locate, but can be found at a specific location or event.
We commonly use intercepts when testing the visual appearance of actual products or the impact of changes to viewsheds, such as the addition of facilities in environmentally important areas. We use our own data collection staff to efficiently administer or supervise these fieldings.
Intercepts & In-Person interviews are best if you:
- Want to survey respondents who can only be reached in very specific locations
- Touch or sight are necessary components of the data collection