We conduct research on many of the most important public issues facing government and corporate policy makers.
We are often engaged to help advocacy organizations and corporations understand what the public thinks, and why. This information is then used to create policies or to communicate more effectively.
We have conducted intercepts to test attitudes toward simulations of visual impacts for corporate and environmental organizations. Advocacy groups have used us to conduct in-depth/qualitative or executive interviews that provided insights to guide efforts on critical public referendums. For corporate clients, we have identified true public attitudes and preferences – that often are at odds with positions of public advocacy groups.
We have been using psychographics (segmenting customers by attitudes, beliefs, interests, and values) to profile groups of customers since the late 1980s.
We also have extensive expertise in advertising testing and tracking. We provide insights and strategies for communications that are used to test initial ideas and then we conduct pre and post advertising tests.
- Judicial Rating
We currently administer judicial performance evaluation surveys on behalf of the Utah Judicial Performance Evaluation Commission (JPEC) and for the Colorado State Commissions on Judicial Performance. In Utah, a cycle of surveys includes surveying attorneys and jurors to evaluate Juvenile Court Judges, District Court Judges, Appellate Court Judges, Supreme Court Justices, and Court Commissioners.
- Health Insurance
In conjunction with the enactment of the Affordable Care Act, a focus of our research has been identifying how to improve marketing of health insurance and measurement of customer satisfaction for state insurance exchanges.
- Vocational Rehabilitation
Vocational Rehabilitation agencies are required to survey their customers in order to rate levels of satisfaction with the services and staff. These findings are then used to improve programs and offerings and inform staff evaluations. With assignments for more than a dozen agencies in nine states, we are a leading provider of such research.