We conduct research on many of the most important public issues facing government and corporate policy makers.
We are often engaged to help advocacy organizations and corporations understand what the public thinks and why. This information is then used to create policies or to help communicate more effectively.
We have conducted intercepts to test attitudes toward simulations of visual impacts for corporate and environmental organizations. Advocacy groups have used us to conduct in-depth/qualitative or executive interviews that provided insights to guide efforts on critical public referendums. For corporate clients, we have identified true public attitudes and preferences that are often at odds with positions of public advocacy groups.
We have been using psychographics (segmenting customers by attitudes, beliefs, interests, and values) to profile groups of customers since the late 1980s.
We also have extensive expertise in advertising testing and tracking. We provide insights and strategies for communications that are used to test initial ideas and then we conduct pre and post advertising tests.
Judicial Performance Evaluation
We currently administer judicial performance evaluation surveys on behalf of the Utah Judicial Performance Evaluation Commission (JPEC) and for the Colorado State Commissions on Judicial Performance. In Utah, a cycle of surveys includes surveying attorneys and jurors to evaluate Juvenile Court Judges, District Court Judges, Appellate Court Judges, Supreme Court Justices, and Court Commissioners.