Education

Our research is used to attract students and build enrollment for college systems, for individual colleges and universities, and for specific programs. 

Branding and Positioning: Students and parents often incorrectly generalize about institutions of higher learning. We use advanced focus group techniques and statistical methods to diagnose perceptions and propose remedies.

Communications Testing and Tracking: We routinely find that clients are emphasizing the wrong features or benefits in their communications. Our methods identify the messages and style of communications that will resonate with target markets. We can track the reach and effectiveness of communications.

Market Assessments: Many times clients are looking to add new programs or target new segments of students. We can quantify the market using both qualitative and quantitative research. At the same time, we determine what to communicate and how to communicate it.

Experience:

  • Brown University: Conducted innovative research to understand how to more fully engage younger alumni
  • Community College of Vermont: Conducted research among prospective, current, and past students to determine perceptions of the college by these groups and to identify marketing opportunities
  • University of Southern Maine: Researched interest in new degree program for those who started, but did not complete, a degree program and have been out of the educational system
  • University of Hartford: Researched interest in a Bachelor of Arts degree program created for part-time adult students who previously attended college
  • Georgia State University: Tested effectiveness of marketing materials with prospective students
  • Wentworth Institute of Technology: Tested interest in a new degree program
  • Trinity College: Surveyed current students to understand how to expand enrollment
  • Yale University: Surveyed summer program participants to understand opportunities for program improvement and expansion
  • Technical College System of Georgia: Conducted a comprehensive market analysis to understand perceptions of the various campuses among prospective students, parents, and guidance counselors