Effective social marketing doesn’t just raise awareness, it shifts beliefs, attitudes, and behaviors. At MDR, we help organizations and marketing teams design, test, and evaluate strategic communications that resonate with target audiences and drive meaningful, measurable change.
Why Social Marketing Matters
Behavior change starts with understanding people: what they value, how they think, and what motivates them. Our research is grounded in the belief that the most impactful messages are:
- Segment-specific, tailored to distinct audience groups
- Built on audience insights about attitudes, perceptions, and cultural identity
- Tested for clarity, resonance, and effectiveness
From tobacco prevention to nutrition improvement, we work with clients to ensure that messages and interventions aren’t just seen, they’re heard, understood, and acted upon.
Experience That Drives Impact
MDR has partnered with communications firms, advertising agencies, and public health stakeholders to support formative research, message testing, and campaign evaluation for a wide range of initiatives. Our work has supported behavior change in areas such as:
- Tobacco prevention
- Obesity reduction
- Nutrition education
- Substance use prevention
- Youth engagement campaigns
One example: In partnership with the Virginia Foundation for Healthy Youth and Rescue Agency, we conducted research to inform and monitor a cutting-edge youth tobacco prevention campaign. This effort used a peer crowd segmentation strategy—targeting culturally distinct youth groups like Hip Hop, Preppy, and Alternative—to deliver messages that reflected their identities and values.
Behavior change starts with insight.
Let MDR help you design social marketing strategies that connect, engage, and make a difference.
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