Social marketing programs that aim to change behaviors must first change attitudes and beliefs. We have found that effective messages and interventions are those that are segment-specific and based on fundamental perceptions, attitudes, and beliefs. We help clients develop effective social marketing programs and communications, and test their efficacy and reach.

Our successful collaborations with clients, communications contractors, advertising agencies, and additional stakeholders have resulted in effective formative research and evaluations of tobacco prevention programs, obesity prevention programs, nutrition improvement and many others. For the Virginia Foundation for Healthy Youth we worked with the Rescue Social Change Group to inform and monitor an innovative tobacco prevention communications effort targeted at youth peer crowds (culturally similar youth in groups such as Hip Hop, Preppy, and Alternative). A more in-depth look at this work can be viewed here.