Patrick Madden, President of MDR, has joined RP3’s new Healthcare Advisory Board to help address new industry challenges and strengthen its product offerings, particularly in the healthcare sector. The healthcare industry is currently experiencing a time of disruption, which is drastically changing how consumers think about healthcare, their expectation for services, and even where they go for care. Healthcare providers need to move beyond traditional service line marketing and instead develop more consumer-focused services and messaging aimed at meeting the unique needs of individuals today. For more information about the Advisory Board, please click the link above.