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Creating a Space for Vulnerability and Shared Experience

How can qualitative researchers build stronger rapport, establish trust, and gather in- depth information on sensitive topics, such as healthcare and health insurance, during a focus group?

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Sparking Connection – Navigating Sensitive Discussions on Tobacco Use in Focus Group Projects

Conducting focus groups presents unique challenges when tackling sensitive subjects such as tobacco use. If handled poorly, moderators can trigger uncomfortable emotions or memories, create unwillingness to share, or discourage participation. This can result in bad data outcomes and a … Continue reading

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