About Us: Market Decisions Research (MDR) has been conducting online focus groups and in-depth interviews since 2016. With hundreds of successful sessions, our experienced moderators excel at extracting valuable insights from participants.

Our Expertise:

• Specialized in Hard-to-Reach Populations: MDR focuses on recruiting participants from challenging demographics and sensitive topics such as healthcare and substance abuse.
• High-Quality Data: Our online qualitative research methods produce detailed and high-quality data, capturing extensive verbal insights directly from participants.
• Visual Stimuli Integration: We utilize visual elements like advertising concepts, branding, and videos to enhance the research experience.
• Behavioral Demonstration: Participants can demonstrate behaviors such as online shopping and software usage through screen sharing and other interactive tools.

Advantages of Online Research:

• Cost-Effective: Online interviews save time and money compared to in-person sessions.
• Scalable: Easily reach regional, national, or international participants without significant cost increases.
• Convenient: Participants can join from anywhere, making it easier for busy individuals to participate.
• Engaging: Online platforms ensure higher-quality data and enthusiastic participation.

Our Approach:

• Understanding Participants: Gain deeper insights into participants’ perspectives and measure sentiments like satisfaction and brand affinity.
• Testing Concepts: Evaluate new ideas and prioritize services through descriptive language and provided stimuli.

Contact Us: If you’re interested in learning more about our online qualitative research services, feel free to reach out. We’re here to help you uncover valuable insights through expert research.