Marketing & Planning

Our research provides the data to inform decisions and maximize patient market share and loyalty.

Site Location Analysis: We analyze and use secondary and survey data to understand the market potential for healthcare services at specific locations. Our research has been used to site pharmacies, primary care practices, specialty practices, and rehabilitation facilities.

Improving Patient Care: When performance at practices and specialties do not meet expectations, our primary research and use of secondary data is used to diagnose issues and identify actions. Obstetrics practices, orthopedics, and cardiac practices have improved utilization with our data and insights.

Brand Building/Loyalty: Many hospitals have evolved over time from local community operations to sophisticated care organizations, but public perceptions may not have evolved at the same rate. Other hospitals have combined into healthcare systems losing ties to the local communities. We use advanced research tools to diagnose perceptual issues and to propose specific actionable remedies.