Market Decisions: Survey Research for Health Care, Government & Business

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Research Tip

There is a science to formatting mail surveys. Extensive research has been done to avoid problems that can lead to reduced question comprehension and errors in responses. Ask about your vendor’s technical skills and experience.

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Tip Archive

Online Focus Groups - 06/30/05
Online Focus Group Technology - 07/01/05
Online Focus Group Recruiting - 07/01/05
Online Focus Group Technical Support - 07/01/05
Executive Interviews - 07/01/05
Executive Interview Focus - 07/01/05
Executive Interview Question Format - 07/01/05
Executive Interview Reporting - 07/01/05
Telephone Survey Instrument - 07/01/05
Choosing a Telephone Survey Vendor - 07/01/05
Telephone Sample Size - 07/01/05
Random vs. Listed Sample for Telephone Surveys - 07/01/05
Telephone Survey Listening - 07/01/05
Multiple Mailings for Mail Surveys - 07/01/05
Formatting Mail Surveys - 07/01/05
Paper Survey Formatting - 07/01/05
Mail Survey Length - 07/01/05
Web Survey Bias - 07/01/05
Web Survey Pre-Recruiting - 07/01/05
Web Based Survey Sample - 07/01/05
Web Survey Format - 07/01/05
Training for Intercept Interviews - 07/01/05
Intercept Interviewer Experience - 07/01/05
Intercept Survey Length - 07/01/05
Focus Groups vs. Surveys - 07/01/05
Focus Group "Flow" - 07/01/05
Choosing a Focus Group Moderator - 07/01/05
Conduct Focus Groups in 2s - 07/01/05
Focus Group Conclusions - 07/01/05