Market Decisions: Survey Research for Health Care, Government & Business

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Research Tip

For mail surveys multiple mailings are almost always necessary to assure an adequate response. Testing shows that a mailing of the survey, a reminder postcard, and a second mailing of the survey provide the optimum approach.

Tip Archive

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Tip Archive

Online Focus Groups - 06/30/05
Online Focus Group Technology - 07/01/05
Online Focus Group Recruiting - 07/01/05
Online Focus Group Technical Support - 07/01/05
Executive Interviews - 07/01/05
Executive Interview Focus - 07/01/05
Executive Interview Question Format - 07/01/05
Executive Interview Reporting - 07/01/05
Telephone Survey Instrument - 07/01/05
Choosing a Telephone Survey Vendor - 07/01/05
Telephone Sample Size - 07/01/05
Random vs. Listed Sample for Telephone Surveys - 07/01/05
Telephone Survey Listening - 07/01/05
Multiple Mailings for Mail Surveys - 07/01/05
Formatting Mail Surveys - 07/01/05
Paper Survey Formatting - 07/01/05
Mail Survey Length - 07/01/05
Web Survey Bias - 07/01/05
Web Survey Pre-Recruiting - 07/01/05
Web Based Survey Sample - 07/01/05
Web Survey Format - 07/01/05
Training for Intercept Interviews - 07/01/05
Intercept Interviewer Experience - 07/01/05
Intercept Survey Length - 07/01/05
Focus Groups vs. Surveys - 07/01/05
Focus Group "Flow" - 07/01/05
Choosing a Focus Group Moderator - 07/01/05
Conduct Focus Groups in 2s - 07/01/05
Focus Group Conclusions - 07/01/05