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Research Tip

When choosing an in-person or intercept survey vendor, investigate the experience of the interviewers to be used. Experienced interviewers will have far fewer refusals and provide more reliable data.

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Online Focus Group Recruiting - 09/04/10

Recruiting for online focus groups can be more time consuming than with in-person groups. Qualifying participants not only need to fit requisite demographics or experiences, they also need a strong ability to communicate online.