Market Decisions: Survey Research for Health Care, Government & Business

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Research Tip

When choosing an in-person or intercept survey vendor, investigate the experience of the interviewers to be used. Experienced interviewers will have far fewer refusals and provide more reliable data.

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Online Focus Group Technology - 09/09/10

With online focus groups, proven technology is critical. Choose a vendor that has been working in this area long enough to have developed user friendly and functional software.