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Research Tip

When choosing a telephone survey vendor look into the interviewing quality control system. Poorly collected data is useless data, quantified or not. Insist on trained interviewers, continual monitoring by supervisors, interviewing done on site and interviewers paid by the hour, not for piece work.

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Conduct Focus Groups in 2s - 09/04/10

Always conduct at least two focus groups with each particular segment of respondents. Information from one group can often be skewed.