Market Decisions: Survey Research for Health Care, Government & Business

	Contact Us Participate in Research Home
Home Page Features Free Reports Healthcare Health Insurance Nursing Homes Public Policy Research Methods Briefings Maine Survey Data Our Methods Focus Groups Online Focus Groups In-Depth/Qualitative Telephone Surveys Mail and Paper Surveys Intercepts and In-Person Internet Surveys The Maine Survey About Us Backround and History Staff Research Software Facility Tour B2B Business to Business Trade Associations Consumer Banking & Financial Insurance Energy & Utilities Retail, Services & Food Catalog & Direct Marketing Consumer Products & Services Education Higher Education Marketing Educational Aspirations Program Evaluation Public Policy Public and Government Relations Community Planning & Smart Growth Advocacy & Public Referendums Non-profit Organizations Social Marketing Health Promotion Environmental Stewardship Consumer Safety Health Care Program Evaluation Hosptial Planning and Marketing Health Care Planning Physican Practice Marketing Nursing Home Service Improvement Bio-Tech & Pharmaceuticals Assisted Living Marketing

Research Tip

Chose a focus group moderator with formal training and the ability to explain the science behind what they do. It may look like all moderators do is ask some questions, but asking questions without influencing responses and helping respondents to access hidden motivations and beliefs requires sophisticated skills.

Tip Archive

Research Guide

Looking to conduct better research?

Get Our Free Guide

Are you registered?
Please Login...

Focus Groups vs. Surveys - 09/09/10

Use focus groups to explore a topic and to understand attitudes, perceptions and behaviors. Use a survey if what you need is answers to a specific set of questions.