Market Decisions: Survey Research for Health Care, Government & Business

	Contact Us Participate in Research Home
Home Page Features Free Reports Healthcare Health Insurance Nursing Homes Public Policy Research Methods Briefings Maine Survey Data Our Methods Focus Groups Online Focus Groups In-Depth/Qualitative Telephone Surveys Mail and Paper Surveys Intercepts and In-Person Internet Surveys The Maine Survey About Us Backround and History Staff Research Software Facility Tour B2B Business to Business Trade Associations Consumer Banking & Financial Insurance Energy & Utilities Retail, Services & Food Catalog & Direct Marketing Consumer Products & Services Education Higher Education Marketing Educational Aspirations Program Evaluation Public Policy Public and Government Relations Community Planning & Smart Growth Advocacy & Public Referendums Non-profit Organizations Social Marketing Health Promotion Environmental Stewardship Consumer Safety Health Care Program Evaluation Hosptial Planning and Marketing Health Care Planning Physican Practice Marketing Nursing Home Service Improvement Bio-Tech & Pharmaceuticals Assisted Living Marketing

Research Tip

Avoid asking a focus group moderator to “just ask” the questions in a discussion guide. Respondents can best recall the information you want to know if they are accessing the stories of their experiences. Interrupting these stories with a question and answer session destroys the flow that can get breakthrough information.

Tip Archive

Research Guide

Looking to conduct better research?

Get Our Free Guide

Are you registered?
Please Login...

Intercept Survey Length - 09/09/10

Keep in-person or intercept surveys very short. This reduces the break offs (respondents failing to complete surveys) that reduce data representativeness.