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Research Tip

A one-page mail survey can actually have a lower response rate than a four-page survey. The key to survey response is making the survey look and feel like it is important

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Web Survey Bias - 09/04/10

Web based surveys can have very low response rates, which can result in a non- response bias. Reponses may be skewed to certain groups and those who do not respond may be different than those who did. The only way to avoid the problem is to employ methods to assure a high response rate.