Market Decisions: Survey Research for Health Care, Government & Business

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Research Tip

Avoid asking a focus group moderator to “just ask” the questions in a discussion guide. Respondents can best recall the information you want to know if they are accessing the stories of their experiences. Interrupting these stories with a question and answer session destroys the flow that can get breakthrough information.

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Formatting Mail Surveys - 09/04/10

There is a science to formatting mail surveys. Extensive research has been done to avoid problems that can lead to reduced question comprehension and errors in responses. Ask about your vendor’s technical skills and experience.