Research Tip

    For mail surveys multiple mailings are almost always necessary to assure an adequate response. Testing shows that a mailing of the survey, a reminder postcard, and a second mailing of the survey provide the optimum approach.

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    Choosing a Telephone Survey Vendor - 09/09/10

    When choosing a telephone survey vendor look into the interviewing quality control system. Poorly collected data is useless data, quantified or not. Insist on trained interviewers, continual monitoring by supervisors, interviewing done on site and interviewers paid by the hour, not for piece work.

     




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