Research Tip

Web based surveys can have very low response rates, which can result in a non- response bias. Reponses may be skewed to certain groups and those who do not respond may be different than those who did. The only way to avoid the problem is to employ methods to assure a high response rate.

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Facility Tour

Ouside View of Market Decisions

Market Decisions is conveniently located in a renovated bakery adjacent to I295 in Portland, Maine, just minutes from the Portland International Airport. The greater Portland metropolitan area provides a demographically diverse research respondent pool of over 250,000.

High ceilings, bright colors and an airy interior courtyard create a comfortable environment for clients, research participants and our research staff.

The Market Decisions focus group room is an oversized 18' by 20' with a handy display shelf that extends on two sides. Built-in audio and video equipment assures accurate recording. Local area network conections provide Internet connectivitiy.

The focus group viewing room comfortably seats 6-8 and features a raised floor for unobstructed viewing. A full length work surface provides a place for laptops and direct Internet access allows remote communications.

Adjacent to the viewing room is a private client lounge with a fully equipped office area and comfortable sofa seating. A remote TV monitor in the client lounge permits conversation while still being able to view the group.

For special evenings, catering of gourmet fare, including native lobster, is available.

Clients enter through an entrance at the rear of the facility, completely separated from group participants.

Our on-site data collection facility features fully networked Sawtooth Ci3 CATI Stations. A high quality local labor pool, rigorous training, a supportive environment and continuous monitoring assure interviewing excellence.

 




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