In focus groups, avoid drawing conclusions from isolated comments or assuming that a participant from a particular demographic group is representative of all the members of that group. Look for common themes or threads between responses.
Curtis A. Mildner, President and Senior Consultant
Masters in Business Administration (MBA) from the Darden School,
University of Virginia and a Bachelor of Science Degree in Environmental Science
(Biology) from Rutgers University.
Having served as vice president of
marketing in Fortune 500 and mid sized businesses, Mr. Mildner knows how to
apply research to assure successful ventures. He has managed successful
consumer, business to business and corporate image marketing efforts. He brings
a practiced and practical eye to the company’s work.
Ph.D. and
Bachelor of Science in Anthropology from the University of Utah.
Dr. Robertson provides leadership to all company’s research —
assuring accuracy by setting standards for survey design, data collection and
analysis. He has over 20 years of hands on research experience, at the
University of Utah Survey Research Center, as Vice President and Director of
Research at a leading commercial research firm in Salt lake City and at Market
Decisions.
Bachelor of Arts in Sociology (Magna Cum Laude) from the
University of Maine Orono.
Ms. MacBride manages our focus group facility
and focus group recruiting. She is also responsible for SPSS programming,
programming CATI surveys, data analysis using SPSS, preparation of cross tabs,
report writing, preparation of report graphs and charts, data editing and
coding, database management, analytical programming, and specialized
interviewing.
Masters
Degree in Business Administration and Bachelor of Science degree (Cum Laude) in
Business Administration from the University of Southern Maine.
Mr.
Madden serves as a Research Analyst and performs statistical analysis,
preparation of cross tabs, preparation of report graphs and charts, SPSS and
SUDAAN programming, data editing and coding. He has previous experience as a
Research Assistant at The Center for Business and Economic Research, University
of Southern Maine.
Ph.D. in
Social/Developmental Psychology from Brandeis University, Master of Arts in
Psychology from Brandeis University and Bachelor of Arts in Psychology from the
University of Southern Maine
Ed.D. and Master of Arts from the University of Maine in
Educational Administration, Bachelor of Arts (Cum Laude) from St. Lawrence
University, English & Education.
Dr Walters leads assignments in educational program evaluation
and moderates focus groups in all topic areas.
Dr Walters brings thirty years of education experience as a
classroom teacher, as an administrator, as a curriculum trainer and as faculty
at the University of Southern Maine. She has conducted numerous qualitative
research projects and program evaluations.
Ph.D. from The University of Michigan in Comparative Education
and South Asian Studies, Master of Arts in Comparative Education and Sociology,
from Kent State University and a Bachelor of Science in Sociology and Education
from Drake University.
Dr. Hackett conducts executive and other senior level
interviewing. He also coordinates specialty recruiting for medical, healthcare
and educational research.
Dr. Hackett is recipient of a Fulbright-Hays Scholarship and is
former Dean of International Studies and professor at the University of
Virginia.
Masters in Business Administration from Rensselaer Polytechnic
Institute and Bachelor of Science in Business from Fudan University, Shanghai,
China.
Ms Pan coordinates and develops databases, coordinates mail
surveys and prepares reports. She also manages project administration and
accounting.
Xiaolei previously worked at General Electric in database
management and at the China National Electronics Import & Export East China
Company developing products and performing costing and related financial
analysis.
B.A. in American History from California State University at
Fullerton and Associates Degree in Broadcast Communications from Pasadena City
College.
Mr. Brinegar supervises the staff conducting telephone
interviewing, executive interviewing and intercepts. He also conducts executive
interviews and assists with focus group moderation.
Previously Mr. Brinegar worked in radio station marketing and
served as sales manager and training manager for a telephone marketing company.
Associates Degree in Applied Science (pending), Southern Maine
Community College
Ms Oliver coordinates all research activities, field services,
finance and administration. Jennifer also directly manages projects and provides
research assistance including telephone survey programming, data analysis using
SPSS, and reporting. Previously, she managed an information technology business
with responsibilities for systems conversions and software and systems
support.
