Market Decisions was founded in 1977, initially focusing on business feasibility and site location studies using data gleaned from existing or secondary sources. In the early 1980’s the company added data collection to its services to provide primary data for decision-making. In these early years the company primarily served business and government in Maine and developed a reputation for high-quality research.

Star Wars and the first personal computer, the Apple II were also born in 1977.

Soon, the work of the company attracted the attention and then the business of large companies including Blue Cross Blue Shield, LL Bean, Bose, and Microsoft. By 2000 the company had grown from a small partnership to a full service research firm with a dozen researchers and interviewing and data entry staff of nearly 50.

In 1999, a change in ownership brought new leadership. Curtis A. Mildner, an executive with over 20 years of experience in marketing and sales brought his passion for strategies based on market facts. Dr. Brian Robertson, a seasoned researcher with experience in both academic and business environments brought his obsession with sound research methods.

Our passion assures great research.

From its beginning Market Decisions was known for both practical and advanced research. Market Decisions first used the advanced analytical technique called cluster analysis for market segmentation in the 1980’s. In the 1990’s the company was an early adopter of CATI or computer based interviewing. Today, the company uses an expansive toolbox of analytical software and tools to provide insights and explanations that simple methods may miss.

Market Decisions conducts most of it research assignments outside of Maine including research for clients in more than 25 states. Each year we conduct more than 50-100 research studies on a wide variety of topics from public policy to branding to feasibility. Our assignments range in size from a few thousand dollars to as much as $750,000. Our clients include government agencies, non-profit organizations and private businesses.

Our work is national in scope and quality.