Hosptial Planning and Marketing

Assignments  . Brigham and Women's Hospital Blue Hill Memorial Hospital Copley Hospital Eastern Maine Healthcare Kennebec Valley Medical Center (MaineGeneral) Lawrence & Memorial Hospital Maine Medical Center Goodall Hospital Martins Point Health Care Center Mayo Regional Hospital Mercy Hospital Olean General Hospital Olean Medical Group Rumford Community Hospital Rutland Regional Hospital Sacopee Valley Health Center Southern Maine Medical Center Spring Harbor Hospital The Aroostook Medical Center

Managing a hospital is among the most challenging managerial assignments. Market Decisions helps by providing information to plan for new technology, new facilities and new physicians.  To see that levels of use are realized as planned we provide the data and insights to drive effective marketing.  

Discharge Data Analysis: Our statisticians can obtain organize and present data on inpatient and out-patient procedures and we can forecast changes based on changes in demography. Routine presentation of this data as part of your strategic planning can assure that your organization is focused in the right areas.  

Market/Location Analysis: While discharge data tells you where patients go for a particular procedure, our research can tell you where they want to go and why.  With such data hospitals determine if facilities are properly located, if options are known by patients or if patient experiences and hospital reputation are affecting choice. 

Practice Evaluations:  Many hospitals are using research to improve patient experiences to become the provider of choice. Obstetrics practices, orthopedics and even cardiac practices have improved utilization by improving care and amenities.   

Brand Building/Loyalty: Many hospitals have evolved over time from local community operations to sophisticated care organizations, but public option may not have evolved at the same rate. We use advanced research tools to diagnose perceptual issues and to propose specific actionable remedies.